About Us
“Through our efforts, we are able to position our clients with unparalleled professionalism, to achieve high visibility and stature within markets locally, nationally, and internationally.”
Named in 2022 as One of the Best PR Firms in Washington, DC by Expertise, simoneink, llc serves as a communication specialist, media informer, and client strategist in the tourism and hospitality industry representing luxury hotels, resorts and spas, acclaimed chefs and restaurants, and superior products and brands from across America. Founded in New York City in 1997, it later relocated to Washington, DC, a more central headquarters from which its executives frequently travel to meet clients and their respective businesses in the north as well as the South. simoneink has initiated, promoted, and managed best communications practices in the hospitality and lifestyle industry as a full service PR, marketing, branding, graphic design, creative writing, social media strategist, and consulting agency for nearly two decades. The firm has built a reputation by being the 'point person' to media for its clients through collaborative and strategic planning. As a leader in the hospitality industry, our services lend to coverage in primary publications and periodicals as well as coverage through digital/electronic/broadcast platforms and news outlets. Backed by a strong team, we work to identify timely, relevant angles to connect to our clients' various industries -- from global issues to pop culture, politics, sports, block-buster movies, business news and chart topping songs. Projects may range from creative campaigns to crisis management. Through our efforts, we are able to position our clients with unparalleled professionalism, to achieve high visibility and stature within key markets. We take great pride in developing strategic plans with select media outreach to support the individual needs of the clients while maintaining a strong advisory role to the overall branding. Our custom-tailored campaigns may include: developing promotions; creating synergy in branding from design of the establishment to its collateral; arranging client coverage in magazines, newspapers and electronic media; creative writing and design for brochures, newsletters and advertisements; clients consultations for mainstream or niche marketing; and client positioning through philanthropic opportunities, charitable efforts or community affairs. simoneink assists clients in delivering appropriate and timely messages to the media through proactive outreach, attracting individuals to drive business. Our efforts are proven to have a successful return on investment for clients, resulting in increased business and an enhanced public profile.
Tania Lee
Executive Office Editor
Tania Lee is a Washington, DC-based writer and copy editor with a background in art history and a keen interest in design, food and travel. For over 15 years, she has worked as a consultant for simoneink, researching, drafting and editing the inspired ideas of Simone Rathlé and her team. From developing chef bios and décor releases for distribution to press, to crafting language…[CLICK FOR FULL BIO]
SIMONE RATHLÉ
President & Founder +
Chief Strategist
With thirty years of experience as a public relations executive in the high-end hospitality industry, Simone Rathlé is highly respected in the field and her firm is one of the country’s top independently owned public relations and marketing agencies promoting tourism and hospitality. Her Washington, DC-based media consulting firm, simoneink, is known for its select roster of clients in the hospitality arena specializing in contemporary and historic hotels, exclusive resorts and spas, award-winning… [CLICK FOR FULL BIO]
MISI COONEY
Director of Media Relations
Misi Cooney joined simoneink in 2015 shortly after graduating from the University in Richmond.
Prior to graduating, Misi worked as an intern with the public relations agency RF Binder assisting on client accounts …[CLICK FOR FULL BIO]
Gigi Hanley
Media Relations Associate
Gillian “Gigi” Hanley is a recent graduate of Auburn University, where she earned her degree in public relations with a minor in marketing.
Throughout her studies, she had a strong focus on media relations, allowing her to understand the importance of effective communication and how it can greatly improve business goals…. [CLICK FOR FULL BIO]
